Privacy policy

Last updated: 19 October 2026. This notice describes the services currently operating, not planned account or payment features.

Who is responsible

Akbar Hussain trading as AKSTHEGREATEST, a UK sole trader, is the controller of personal information used to run this studio. For privacy questions or requests, email hello@aksthegreatest.co.uk.

Information we receive

Enquiries and quotations: your name, email address, business details, website, project requirements and correspondence that you choose to send. Contact links open your email application; they do not submit an enquiry automatically.
Client work: agreed briefs, supplied designs and files, contact details, quotes, contracts, payment references and project correspondence. Please do not send passwords, sensitive personal information or customer databases unless a secure arrangement has been specifically agreed.
Free courses and newsletter: the email address and signup information you submit to Kit. An enquiry or project purchase does not automatically subscribe you to marketing.
Operational requests: Vercel, our hosting provider, may process request information such as IP addresses, browser details, timestamps and requested pages for hosting, troubleshooting and security. Optional Vercel Analytics and Speed Insights scripts are disabled in this release.

Purposes and lawful bases

We use information to respond to enquiries, prepare requested quotes and perform agreed services: steps towards a contract or performance of that contract. Where you represent a business client, we rely on our legitimate interest in communicating with and serving that business.

Required accounting records are processed to meet legal obligations. Proportionate project, dispute and security records support legitimate interests in delivering work, protecting the service and establishing or defending claims. Marketing emails rely on your signup consent; you can unsubscribe through any marketing email or contact us.

Who receives information

Relevant information is handled by services needed to run the business, including Vercel for website hosting, Kit for email signup and course/newsletter delivery, and the email services handling correspondence. Necessary project information may be shared with authorised design collaborators, including Ihsan Ullah, to deliver the agreed design work. Only relevant information should be shared. Professional advisers or authorities may receive information where necessary or legally required. We do not sell personal information.

Provider processing may take place outside the UK, including in the United States. Applicable transfer arrangements depend on the provider and service; we do not claim that all information stays in the UK. Contact us for information about the recipients and transfer arrangements relevant to your project. Provider information is available from Vercel and Kit.

Cookies and browser storage

Fonts and illustrative photographs are served from this website rather than requested from Google Fonts or stock-photo services when you browse.

studio-motion: local browser storage remembers your motion preference until you clear it or change the setting.
Marketing audit answers: the audit tool saves your scores in your browser so you can return to them. Its reset control clears those scores; they are not automatically sent to the studio.
aks_access: after you request access to the free audit resource, a functional cookie remembers that access for up to 30 days. It is not a paid-account security credential.

You can clear these items through your browser settings. Newsletter forms submit to Kit when you choose to sign up; Kit may process signup information and interactions with its emails under its own service arrangements. External social, community and course links take you to services with their own privacy and storage practices. We will update this notice and provide required choices before introducing optional tracking that needs consent. Refusing optional marketing must not prevent you from enquiring.

How long records are kept

We keep information only as long as needed for the purpose it was collected. Enquiry retention depends on whether discussions remain active or become a project. Contract, payment and delivery records may need to be retained after completion for applicable tax requirements, outstanding support and legal claims. Working assets are retained while needed for delivery or agreed support, rather than indefinitely by default. Marketing records are kept while you remain subscribed, with minimal suppression information where necessary to respect an unsubscribe. Ask us about the retention criteria applying to your records; legal requirements or active claims may prevent immediate deletion.

Your rights

Depending on the processing and applicable conditions, you may request access, correction, erasure, restriction or portability, and object to legitimate-interest processing. You can withdraw consent and object to direct marketing at any time. Contact the email above. We may request proportionate identity information and will respond within the applicable statutory period, normally one month, explaining any lawful extension or restriction.

You can complain to the Information Commissioner's Office. You do not need our permission to do so.

Client portal and payments

Online client accounts, file uploads and deposit checkout are not enabled in this release. The portal page does not currently collect account information, project files or payments. Before activating those services, we will update this notice with their actual providers and processing arrangements. We do not currently collect card details through this site.